Recent statistics in a joint report from Eloqua and Kapost, show that content marketing produces 300% more leads than paid search as an acquisition channel.
Inbound is all about publishing helpful and engaging content your audience wants to consume. But with an infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 30+ examples of successful inbound marketing. Whether you want to rethink your blog design, video marketing, or anything in between, these examples will help you expand your thinking.
Check out a few examples in this post, and don’t miss the opportunity to get inspired by the entire content within our guide.
Promoting helpful and engaging content through social media is a great way to bring more visitors to your website.
Quality content here isn’t focused primarily on selling. Social media users tend to reject content that seems to be trying to persuade them. Instead, your content should provide value to them, like a free ebook or other educational material.
Focusing on building your blog content over time will bring you a sustainable flow of visitors. Companies that publish 16 or more blog posts per month generate 4.5X more leads than those that publish four posts (or less). Source
But delivering value through your blog won’t help your business unless it connects to your Call to Action. Ask yourself what action can my visitors take when they visit my blog that will help accomplish our business goal and start optimizing your blog layout and content right away.
There are two critical areas of your funnel that can be improved by adding videos to your Inbound Marketing strategy. Awareness and Engagement.
Videos are a great way to capture attention for your company in social media, all platforms are optimizing their networks for video exposure, and they have been proved to be the most effective content to attract awareness. Source
And when used in your blog or landing pages, videos increase the engagement of visitors with your content. 60% of people would rather watch a video than read a long text. Source. Helping reduce your bounce rate and increasing time on page.
Emails can help you both with your Inbound and Outbound Marketing, learn about the difference between the two in our other post(link). Emails are a must-have in any Inbound Marketing strategy that hopes to close leads once it acquires them.
They provide undeniable benefits: They allow you to send customized messages, with reasonable room allowing videos and photos, and most importantly, they bring your CTA straight to your lead’s inbox.
Your Landing Pages are what is going to make it or break it your Inbound Marketing strategy. (We have a whole blog section that covers ways to improve your Landing Pages. Add when section is ready, with links.). Every user that you attract with valuable content should arrive on a page with a clear CTA where you can convert them to a lead.
The structure of a functional Landing Page is simple: Appealing content that gives value and keeps your audience engaged, together with an exciting Call to Action. On that page, your focus should be to build the value of your Call to Action, so when you ask for their email information, for example, they deem your offer worth it.
If you enjoyed the few examples we compiled in this post, you need to check the full guide with 30+ Inbound Marketing campaigns that have proven their success over the years.
Now you have lots of ideas on how to attract more leads, for the next time you think about your Inbound strategy.